Toyota required a feature page for their high performance sports car, the Supra. While much of the product pages use recurring templates, there is also opportunity to showcase the personality and specific features and audience for each vehicle. When designing the page, my goal was to incorporate a sense of movement and edginess with diagonal breaks and stripes down the page, which also alluded to tire skid marks demonstrated in the video provided.
Specific callouts for this page included the range of fun colours available for this particular vehicle, marketed towards a younger generation of drivers. I continued the diagonal and textured design flourishes in the photographic composites.
I also created new iconography for the feature callouts in the performance and safety sections.
FULL PAGES AND Breakpoint Variations
