Noodles & Company is an American fast-casual restaurant known for serving globally-inspired dishes cooked-to-order with a focus on fresh, healthy, and flavorful variety. With an almost endless number of product modifications available to their customers, Noodles & Company needed a totally customized, yet streamlined, ordering experience.
As senior visual designer, I collaborated with the experience design, product, and development team to redesign the Noodles & Company web and app experience to completely reimagine the look and feel of their ordering process to align with it's new features and built out reusable components. I designed the menu, PDP, and checkout screens to align with their updated branding, as well as other supplementary pages. This included creating a fully functional prototype for user testing. I also contributed to the development and documentation of the new design system and toolkit.
As a result, there was an increase of three times new members making a purchase in the first 60 days post onboarding series revamp.
Webby Award honoree, Websites and Mobile Sites, Food & Drink 2024
Ordering screens
Design system and toolkit
