Shake Shack underwent a full digital transformation, including redesign of the ordering and marketing site experience as well as in-store ordering kiosks. I played a key role in redesigning the marketing website, designing enhancements to their ordering website and in-store ordering kiosks, and updating the overall digital design system. My contributions helped to create a more personalized guest experience and align with evolving market needs. As a result of this digital transformation, 42% of their sales are now digital, and they experienced an increase in digital sales of up to 300%.
Webby Award winner for Apps and Software, Food & Drink Category, 2022
Acquia Engage Award winner, 2022
ORDERING SITE
Gift card flow
marketing site
select DESIGN SYSTEM elements
DIGITAL INNOVATION ROADMAP INFOGRAPHIC
As part of their digital transformation, Shake Shack required a visual roadmap of their plans in the form of an infographic to be used to present to stakeholders. I designed several variations.
Variation 1
Variation 2
