As part of a promotional partnership with Warner Brothers and the movie Beetlejuice Beetlejuice, family-dining restaurant brand Denny's was bringing back their $2-$4-$6-$8 Value Menu with their new Afterlife Menu, and wanted a special dark mode Beetlejuice branded version of their existing site to go along with it.
As senior visual designer on the experience design team, I worked closely with the experience design, product, and development teams to transform their existing site with a new very spooky interface.
The main focus of this transformation was the palette, so I needed to create an cross reference for the development team, along with the update of existing components to incorporate imagery specific to the film.
Client and guests alike where excited about the partnership and how the team brought it to "afterlife". Denny's saw a boost in traffic and increased engagement throughout the campaign.
– Client Testimonial
